Master’s Thesis Abstracts

Customer Involvement in The Development Process of New Technology Products An Empirical Study on Greater Amman City
The Impact of Greater Amman Municipality E-services on Citizens’ Satisfaction
The Impact of E-promotion on Increasing Fashion Product Sales: The Role of Consumer Intentions as a Mediating Variable
Factors Affecting Physicians Prescriptions: an Empirical Study on Jordanian General Physicians
The Moderating Role of (Perceived Ease of Use and Perceived Usefulness) on the Relationship between Mobile-Customer Relationship Management and Post- Purchase Behavior
The Impact of Content Creation on the Effectiveness of E-Marketing: An Applied Study of the Food Companies in Greater Amman City
The Impact of Using Social Media on the Jordanian Private Universities Students Intentions to Buy e-Products: The Moderating Role of Reference Groups
Factors Affecting Customers Selection of Pharmacies in the City of Amman
The Impact of Pink Marketing on Consumer Decision-Making Process to Buy Cosmetics: The Moderating Role of Social Media
Determinants of Behavioural Intentions to use Mobile Healthcare Applications in Jordan
The Evaluation of Traditional Communication Channels and Its Impact on Purchasing Decision Empirical study: on Palestinian Restaurants
The Impact of Social Media Sites on the E-Purchasing Decision Process in the Fashion Sector
Factors Affecting Customers Engagement in Electronic Word of Mouth on Social Networking Sites for Non-Profit Organizations: The Moderating Role of Habit
The Impact of Packaging on Consumer Purchase Intention: Empirical Study on Dairy Products in Jordan​
The Role of WebQual in Driving Customer Behavioral Intentions Customer Perceived Trust as a Mediator​
The Effect of User- Generated Content on Buying Intentions for Cosmetic Products in Jordan: the Mediating Role of Brand Image
Factors affecting Amman Stock Exchange Performance – Empirical Study
The Effect of Service Quality Dimensions on Customer’s Loyalty: Case Study on Royal Jordanian Airlines
The Impact of Mobile Game Advertising on Brand Awareness: An Empirical Study on Jordanian Youth
Factors Affecting Medical Tourism Destination Selection: The Case of Jordan
The Impact of Consumer Generated Content and Firm Generated Content on Over the Counter Pharmaceuticals Purchasing Decision
Factors Influencing Electronic Word of Mouth Behaviour in Higher Education Institutions in Jordan: An Application of HEdPERF Model
The Relationship between Internet of Things IoT and Search Engine Optimization SEO in Jordanian Telecommunication Companies: The Mediating Role of User Behavior​​
​The Impact of Artificial Intelligence Characteristics on Customer Satisfaction with Digital Banking Services in Jordanian Commercial Banks The M
The Impact of Social Media Platforms on Purchase Intention The Mediating Role of Engagement in Aviation Industry in Jordan​
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